About Monica wales

I've sat in my own financial mess.

I paid off nearly $150,000 in debt, both personal and business, between my husband and I, with support and resources. I know what it is to open a bank or credit card statement and feel your stomach drop. And I know what it feels like when that stops happening. That’s why this business exists, and it’s why I will never be surprised by your numbers.

About Monica wales

I've sat in my own financial mess.

I paid off nearly $150,000 in debt, both personal and business, between my husband and I, with support and resources. I know what it is to open a bank or credit card statement and feel your stomach drop. And I know what it feels like when that stops happening. That’s why this business exists, and it’s why I will never be surprised by your numbers.

A woman from Yakima showed up with a shoebox full of cash

Before Kent and I got married, we were both carrying debt. His personal, his business, and mine. We were taking cash advances on credit cards to make on-time payments on other credit cards. I remember thinking very clearly: I cannot do this anymore.

I finished Total Money Makeover and listed my 2007 Toyota RAV4 on Facebook Marketplace that same day. The buyer met me at the credit union, handed me the box, and drove the SUV home. About a month later, I bought a 1998 Olds LSS from a retired pastor in Hayden, Idaho, and drove it for two years.

We paid off $147,000. Today we own our home outright and carry no personal debt. That is the part people hear first. The part that matters more is what it bought me. When I wanted to leave a sixteen-year career in nonprofit healthcare in the middle of a pandemic and do this instead, I could.

I started Coaching Freedom in 2020. Kent and I have co-owned Happy Laundry & Dry Cleaning here in Spokane since 2013, where I am the Director of People, Brand, & Joy. So when I talk to a business owner about cash flow and payroll and what it feels like to not pay yourself, I am not talking about it theoretically.

That is why the word freedom is in the name. Money doesn't make things easy. It gives you choice and possiblity.

How I work

I ask, I don't lecture

Coaching is not me handing you my plan. It is questions that help you find your own answer, because the plan you build is the one you will honor.

I sell nothing but coaching

You pay me directly and that is the only way I earn anything from our work. No additional products, no investments, no commissions, no referral kickbacks.

What you tell me stays here

Who my clients are and what we work on is confidential. If an employer is paying, they get attendance and nothing else.

Training and Credentials

Financial Coaching Certification

Ramsey Solutions, 2020

Women in Leadership Certificate

Gonzaga University, 2018

Leadership Spokane

2012

B.S., Organizational Communications

Eastern Washington University, 2003

Professional Roles

Founder and Financial Coach, Coaching Freedom

2020 to present

Director of People, Brand & Joy

Co-Owner, Happy Laundry & Dry Cleaning

2013 to present, Spokane

Senior Leadership, Nonprofit Healthcare

16 years

Board Member, Transitions Spokane

Current

Start wherever you are.

The check-in is free, private, and takes about seven minutes.

Or book a conversation and we will talk it through.

Finance and Business Coach and Keynote Speaker

Coaching business owners and families to understand their finances, align their goals, and feel in charge of their future.

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