Frequently Asked Questions

Good questions. Honest answers.

Including the ones people feel awkward asking. If your question is not here, reach out.

The Basics

What is a financial coach?

A financial coach works on behavior and decisions. For example, where your money goes each month, what you avoid, and what gets in the way of the plan you already know you want to follow. Monica Wales is a trained financial coach in Spokane, Washington, working virtually with individuals, families, and small business owners nationwide.

What is the difference between a financial coach and a financial advisor?

A financial advisor manages money you already have, usually investments, and is typically paid through assets under management or commission. A financial coach works on the behavior that produces the money in the first place. Monica does not sell products, manage investments, or earn commission on anything. Clients pay her directly, and that is her only compensation.

Do you work with people outside Spokane?

Yes. All coaching is virtual and Monica works with clients across the country. She is based in Spokane, Washington, in the Pacific time zone. The commercial laundry immersions are the only thing that happen in person, and those the place in Spokane.

Who is Monica Wales?

Monica founded Coaching Freedom in 2020 after sixteen years in nonprofit healthcare leadership. She and her husband Kent paid off $147,000 in personal and business debt, and together they have co-owned Happy Laundry & Dry Cleaning in Spokane since 2013, where she is Director of People, Brand & Joy. She is a trained Financial Coach and speaks nationally.

Working together

Do I need my finances organized before we start?

No. Most people start precisely because things are not organized. You do not need a spreadsheet, a budget, or a number ready. The Money Check-In asks about where your money goes rather than what you owe, and you can fill it out privately before you ever speak to anyone.

How much income do I need to work with you?

Monica coaches people across a wide range of incomes, and income turns out to be a poor predictor of whether coaching works. Readiness is the better one. If you are not sure whether your situation fits, the check-in will tell you and so will she, honestly, on the first call.

What actually happens in a session?

One hour, virtual, and you choose the focus. Monica asks questions rather than delivering a lecture, because the plan you build yourself is the that you will honor. You leave with a written recap and two or three specific things to do.

Can I bring my spouse or partner?

Yes, and it often helps. Money is one of the things couples fight about most, and a third perspective can shift the conversation. If your partner is not ready, come anyway. There is meaningful work that can be done, including building your own financial understanding and confidence.

Is what I tell you confidential?

Yes. Who Monica's clients are, what you work on, and the content of sessions are all confidential. The narrow exceptions are the standard legal ones: illegal activity, a valid court order or subpoena, or a credible risk of harm to you or someone else.

Finance and Business Coach and Keynote Speaker

Coaching business owners and families to understand their finances, align their goals, and feel in charge of their future.

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